class: Typography and Games
brief: Invent a new, fictitious game. Design a logotype for your game. Create a custom modular font to be used within the game.
timeline: 2 weeks
Ideation
Last year, for Jiabo Li’s Interaction Design class, I created a prototype of a VR application called SubTerra. This “game” simulated ecological destruction as a product of climate change through the lens of a user selected sea creature. This altered the experience through vision, time relativity, and life span.
I wanted to expand the idea of simulating different animals perspectives into a different kind of game. This is where ZOOP was born!
Naming
I started by brainstorming words I thought best described the concept. Then I mixed and matched until I landed on Zooptic, shortened to ZOOP.
Logos
I created 30 iterations of logo mock ups, pictured below.
Modular Font
As a part of this project, we were tasked with creating a modular font to be used as a part of our game. Just like the name, it needs to captures the style, content, and framework simultaneously. To start, I began with a HOMRA exercise. The capital letters of H, O, M, R, and A use many features of typographic anatomy that is echoed in the rest of the alphabet. This was a super helpful place to start.
HOMRA Exercises:
Final Product
